How debit card machines can improve business

It is known that businesses which offer payment by debit card machines not only increase footfall but also profits.

Debit card machines can involve several technologies and are used fro all types of transactions, from low value fast food purchases using contactless payment – to high value purchases like holidays or white goods.
Debit card machines can also help different types of businesses, including SMEs, save time, attract more custom and make money.

Using Debit Card Machines to Boost Business

The sort of situations in which customers may wish to use debit card machines for payment include:

  • Kiosk purchases eg fast food, magazines, travel cards, tickets
  • Consumer purchases at trade fairs and exhibitions eg craft fairs, toy fairs, psychic fairs, Christmas markets etc
  • Retail and restaurant purchases
  • Purchases from sole traders offering mobile services eg window cleaners, hairdressers, beauticians
  • Small businesses with premises, such as retail businesses, corner shops and newsagents, cafes and restaurants, pharmacies and dental surgeries, tanning salons, beauticians and hairdressers.

Debit and credit card payment transactions are vital to business and especially for larger SMEs selling high-value services or products.
Most debit card machines now use fast connections rather than dial-up, although dial-up is still in use.
The connection options for debit card machines (including processing credit card payments) are:

  • Bluetooth
  • Dial-up (still in use)
  • GPRS
  • IP (Internet Protocol) eg Business Broadband
  • Wi-Fi.

Debit card machines which are portable or use mobile technology can process payments within seconds, meaning faster transactions and faster payments, with less paperwork and fewer accounts staff needed to log and process transactions.

What to look for in a debit card machine

EPoS systems are becoming more popular with businesses, offering integration of payment terminals with other business software, including CRM, HR and security systems.

EPoS payment terminals can represent a major long-term investment, and small SMEs can function well using debt card machines which can be portable and adapt to a small business needs or grow as a business grows.

  • Dial-up debit card machines are still in use and are perfect for small businesses with around 25-50 transactions per day and no peak time trading. Dial-up will use an existing land line connection, meaning unless you have a dedicated line, your telephone line will be tied up. Dial-up is sometimes used for ATMs situated in small independent retailers – such as newsagents or small corner shops or independent supermarkets – and can attract passing trade. Dial-up is a good budget option for start-ups with a small number of card transactions per day
  • IP/Broadband Debit Card Machines are POS countertop devices which use business Broadband for connectivity and can usually process payments transactions within 3 to 6 seconds. These are suitable for small businesses with more than one checkout, as well as small retail outlets which require a fast and reliable payment terminal. They can be extremely compact and take up a very small footprint on a countertop, offering the perfect solution to busy shops with limited counter space
  • Wireless Debit Card Machines use mobile technology (GPRS) and come in two basic models – a portable device which operates from a base station and can be used on the shop floor or at a restaurant table; or a completely mobile cordless device which can be used in any location where a signal is available.
  • Contactless Debit Card Machines are especially fast and take around 3 seconds to process a transaction. They are mainly used for kiosk sales and fast and frequent, small value payments under £15, such as sandwiches, fast food, drinks, tickets and magazines. The card is passed in front of the card reader without being swiped or a PIN being used – known as “wave and pay”. As many as 70% of debit card transactions and 40% of credit card transactions are now thought to be contactless in the UK – and contactless payment terminals can be purchased as add-on terminals to existing payment terminals. For payments over £15, Chip and PIN is usually required as added authorisation.

Customers now expect to be able to use some form of debit or credit card in any outlet – and businesses not using debit card machines can sometimes be viewed with suspicion by consumers. Using a debit card machine not only increases customer footfall but speeds up payments at peak times, meaning customers will use your business rather than stand in a queue elsewhere.

If you would like more information about the type of debit card machines which would best suit your business requirements, simply complete the online enquiry form on our website for free quotes within 48 hours with obligation. our agreed suppliers are experts in SME solutions and are based nationwide, so you will be receiving the best advice for your company.

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